Every professional hair tool advertises ionic or infrared technology. But beyond the marketing, these are two genuinely different approaches to protecting your hair while you style.
Ionic technology: The frizz fighter
Ionic tools generate negative ions during use. Your hair naturally carries a positive charge. When negative ions meet that positive charge, they neutralize it. The result: the hair cuticle lies flat instead of lifting, which eliminates frizz and static.
Most Hauteness styling tools include ionic technology from the 4inONE Blowout Brush to the Anti-Frizz Smoothing Brush.
Infrared heat: The damage minimizer
Infrared is a type of heat energy that penetrates the hair shaft from the inside out, rather than just heating the surface. You typically need less time and lower temperatures to achieve the same result.
The Hauteness 4inONE Infrared Blowout Brush and the 1.5 inch Digital Infrared Flat Iron both use this technology.
